John Franco Marcom
A Grand Slam!
Directing Giants publications for creating fan excitement & enagement
As Art Director for the San Francisco Giants, I led all creative development for marketing and outreach, driving revenue and partnerships through compelling campaigns. I refreshed the club’s seasonal identity, directed cross-functional teams, and oversaw designers, writers, and photographers. Additionally, I played a key role in the club’s stadium transition, developing presentations and signage to enhance the fan experience.
Creation of the Giants Xtreme Rewards fan club package
Exciting, refreshed design for annual ticket sales collateral
Giants retail catalog: Created layout, directed photo shoots, designed and press checked annual edition
Unique invitation designs for Giants Community Fund annual events
Designed collateral package to promote the ballpark as a unique event venue
Outfield wall design celebrating Bond's baseball milestone
Inaugural season designs celebrating the Giants new ballpark - Series featured alternating players and imagery, placed on street banners and on buses throughout San Francisco
H.I.T.S.
A program for teaching tennis fundamentals and life skills to youth in underserved communities.
For the United States Tennis Association Northern California, I designed the identity and developed the marketing strategy for the new youth program, H.I.T.S. (Honesty, Inspiration, Teamwork, Sportsmanship). The program provides education on tennis fundamentals and life skills, focusing delivery in multicultural, underserved communities.
With the collaboration of tennis coaches and after-school program providers, the program grew to 25,000 participants and 500 coaches across Northern California in its first five years.
All Things
Digital
Bringing the stipple people to life for storytelling with their C-level chums.
As the Event Marketing Designer for D: All Things Digital, The Wall Street Journal Executive Conference, I collaborated with event producers to design refreshed annual identities for D, the main conference, and spinoff conferences D: Dive Into Mobile and Asia D. I also designed environmental graphics, presentations, email campaigns, print and digital advertisements, and attendee conference materials.
Schools with SaaS
Helping EdTech make K-12 educators happier & students more successful.
In roles as Communications and Marketing Manager and Demand Generation Manager, I worked cross-functionally with teams to develop project briefs, write copy docs, and execute digital campaigns through HubSpot CRM, email, paid and organic social media, display advertising, and webinars.
Also, I created materials for sales outreach, tradeshows, thought leadership content, and direct mail pieces for school districts to send home to students with encouraging messaging on the importance of showing up for school and creating good habits.
Vineyard
Style
Designing a magazine to taste the Napa Valley lifestyle.
As Napa Valley Life Magazine's Creative Director, I revitalized the publication's image by redesigning the print edition, restructuring its digital presence, created more effective e-newsletters, focused on social media content and engagement, and developed new advertising opportunities like the Sustainable Life section seen here.
In addition, I art directed photo and video shoots, worked with the local community for content, and obtained a new printing partner that lowered printing costs and offered an excellent digital magazine experience.
One Love
Think Green World Music Festival:
Eco-Consciousness Meets Island Vibes
Pioneered a public event in Napa Valley that celebrated world music and sustainable living practices.
With a wildly entertaining music lineup, workshops, exhibits, kids zone, and delicious organic food and beverages, our event attendees and partners enjoyed a one-of-a-kind experience, and the festival tripled its attendance in its second year.
Events & Activations
to "Love"
Sharing the love with one member, one volunteer, one attendee at a time!
As Marketing and Communications Manager for USTA Northern California, I headed all association special events and led activations at multi-day public events with booths and activities.
I co-developed of a street team that attended multiple community events annually to promote tennis in multicultural communities. The team was born from our Hispanic tennis initiative, a collaboration with Cal Poly SLO conducting focus groups and surveying residents in Hispanic communities to understand their knowledge and sentiments about tennis.
Love Your Fit!
Getting millennials on the courts - lines, nets, or not!
The USTA had seen a long and steady decline in membership, primarily in the millennial demographic. I created the "Love Your Fit!" campaign to target young professionals that seek a social fitness experience, illustrating how they can fit tennis in their lifestyle and love their new fit, with the goal of improving USTA brand awareness and increasing participation in regional beginner tennis programs. The co-branded, multi-year campaign resulted in a 300% increase in participation in this demo and happy tennis provider partners!
Our Services:
With two decades of experience shaping brand presence across sectors, from professional sports to mission-driven nonprofits, We know that recognition and awareness are two sides of the same coin. Recognition earns attention. Awareness builds trust. Together, they drive loyalty and growth. Through strategic storytelling, consistent identity, and audience-first execution, brands don’t just become memorable, they become meaningful. This isn’t guesswork. It’s brand-building done right.
{ Identity design, style guide, sales enablement tools, packaging, positioning, narrative development, audience strategy }
We provide full-spectrum marketing strategy and execution tailored to your growth goals. With expertise in demand generation, content creation, email, social media, and SEO, we don’t just craft plans, we bring them to life. From high-converting campaigns to always-on engagement, our team delivers measurable results across every channel. Strategy guides us. Execution sets us apart.
{ Website design, SEO, Content development, Integrated campaigns, Email automation, Social media development }
We specialize in event strategy and execution that drives engagement and elevates your brand. With deep experience marketing and managing association and public events, we handle every detail—from booth design and experiential activations to staffing, vendor coordination, and sponsor management. Our approach covers the full event lifecycle: strategic pre-event promotion, seamless onsite execution, and post-event follow-up that converts attendees into loyal advocates. We turn events into impact.
{ Event strategy, Management, Marketing, Booth design, Experiential activities, Staffing, Vendor & Sponsor management }
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Brand Strategy & Design
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Marketing Strategy & Execution
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Event Strategy & Execution
With two decades of experience shaping brand presence across sectors, from professional sports to mission-driven nonprofits, I know that recognition and awareness are two sides of the same coin. Recognition earns attention. Awareness builds trust. Together, they drive loyalty and growth. Through strategic storytelling, consistent identity, and audience-first execution, brands don’t just become memorable, they become meaningful. This isn’t guesswork. It’s brand-building done right.
{ Identity design, style guide, sales enablement tools, packaging, positioning, narrative development, audience strategy }
We provide full-spectrum marketing strategy and execution tailored to your growth goals. With expertise in demand generation, content creation, email, social media, and SEO, we don’t just craft plans, we bring them to life. From high-converting campaigns to always-on engagement, our team delivers measurable results across every channel. Strategy guides us. Execution sets us apart.
{ Website design, SEO, Content development, Integrated campaigns, Email automation, Social media development }
We specialize in event strategy and execution that drives engagement and elevates your brand. With deep experience marketing and managing association and public events, we handle every detail—from booth design and experiential activations to staffing, vendor coordination, and sponsor management. Our approach covers the full event lifecycle: strategic pre-event promotion, seamless onsite execution, and post-event follow-up that converts attendees into loyal advocates. We turn events into impact.
{ Event strategy, Management, Marketing, Booth design, Experiential activities, Staffing, Vendor & Sponsor management }
Our team meets clients where they are now and builds a Momentum Plan to take them where they need to be.
A Momentum Plan may start from the beginning:
💹 Market Analysis
🥸 Brand Audit
A Momentum Plan can start from the need for a:
💸 Fundraising Campaign
🧰 GTM Strategy for a Product or Program
🧑🤝🧑 Social Media Strategy
🎙️ Events Strategy
Wherever the starting point is, we help clients lay a solid foundation and develop a system of processes for Building Momentum to reach their goals.
What we do
📣 Define your brand identity and voice
📊 Perform marketing operations assessments and recommendations
🎯 Develop a sustainable marketing strategy
🧑🤝🧑 Grow your audience
🤍 Build Momentum for your mission, brand, product or service!
How we do it
Outsourced Marketing Team
Hand off your marketing and get back to what you do best?
Let our expert team build and run a smart, consistent strategy that keeps your pipeline full. You’ll have a dedicated account manager who makes sure your marketing gets delivered on time and on budget, every time.
Fractional CMO
Need a big-picture brain in your corner?
Partner directly with our CEO, John, for visionary marketing strategy that goes beyond day-to-day tactics. Think quarterly, annual, even multi-year planning, and finally build the future you’ve been dreaming about.
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Celebrate & Optimize. We will review the analytics to see how the performance of our services has met your goals. Then we continue to optimize your marketing strategy throughout our partnership.
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Momentum Begins! We develop a strategy, start services, and meet regularly on a weekly, bi-weekly, or monthly basis as outlined in our contract.
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Onboarding. We work with you to get access to any systems necessary, such as your email marketing plaftorm, social media accounts, website, etc.
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Our Partnership. We will prepare a client services agreement outlining the services, deliverables, timelines, communications standards, and payment plan.
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The Momentum Strategy Call. We will talk through your goals, discuss the recommended services to meet those goals, and ensure we are the right fit for your business.
Our process:
Work with us
Are you looking for your marketing and communications champion? We are here to help. We can:
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Build and execute your strategy for a campaign
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Manage one of your digital marketing channels
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Be your marketing and communications department
Build your Story.
Build your Audience.
Build Momentum
